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7 Reasons to work with a REALTOR

why use realtor

Helping consumers understand why working with a REALTOR® is the best choice for this life-changing experience goes way back to 1913.

That’s when National Association of REALTORS® began to set their members apart by adopting a Code of Ethics that still guides the business decisions of 1.3M REALTORS® today. The REALTOR® Code of Ethics isn’t just words on a page, but is a pledge of honesty, integrity, professionalism, and community service. Partnering with a REALTOR® delivers the peace of mind that comes from working with a real person…a real advocate…a real, trusted professional who is committed to their clients’ futures and neighborhoods just as much as they are.

It’s the Code of Ethics that helped to inspire NAR’s ad campaign, “That’s Who We R”. The campaign demonstrates the value of a REALTOR® and distinguishes REALTORS® from Real Estate Agent or Salesperson.  Three Rivers Association of REALTORS® has over 1,000 members dedicated to professional and ethical service to their real estate clients.  

1.  Ethical Treatment

Every REALTOR® must adhere to a strict code of ethics, which is based on professionalism and protection of the public.  As a REALTOR®'s client, you can expect honest and ethical treatment in all transaction-related matters. The first obligation is to you, the client.

2.  An Expert Guide

Buying a home usually requires dozens of forms, reports, disclosures, and other technical documents.  A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes.  Also, there's a lot of jargon involved, so you want to work with a professional who can speak the language.

3.  Objective information and opinions

REALTORS® can provide local information on utilities, zoning, schools and more. They also have objective information about each property. REALTORS® can use that data to help you determine if the property suits our needs.                                                                                                                                                                                         

4.  Expanded search power

Sometimes properties are available but not actively advertised. A REALTOR® can help you find opportunities not listed on the home search sites and can help you avoid out-of-date listings that might be showing up as available online but are no longer on the market thus maximizing the use of time during your home search.

5.  Negotiation knowledge

There are many factors up for discussion in a transaction.  A REALTOR® will look at every angle from your perspective, including crafting a purchase agreement that allows enough time for you to complete inspections and investigations of the property before you are bound to complete the purchase.

6.  Up-to-date experience

Most people buy only a few homes in their lifetime, usually with quite a few years in between each purchase.  Even if you've done it before, laws and regulations change.  Most REALTORS® handle hundreds of transactions over the course of their career.

7.  Your rock during emotional moments

A home is so much more than four walls and a roof.  And for most people, property represents the biggest purchase they will ever make.  Having a concerned, but objective, third party helps you stay focused on the issues most important to you.


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Buying or Selling a Home Step by Step

CLICK HERE for everything you need to know about buying a home step by step

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The Real Estate Transaction in 180 Steps

What your REALTOR® does for you

Most home buyers and sellers are not aware of the true value a REALTOR® provides during the course of a real estate transaction.  This list was prepared by Belton Jennings, CEO of the Orlando Regional REALTORS® Association.  It shows 180 typical actions, research steps, procedures, processes and review stages in a successful residential real estate transaction that are normally provided by full service real estate brokerages in return for their sales commission.  Depending on the transaction, some may take minutes, hours, or even days to complete, while some may not be needed.  More importantly, they reflect the level of skill, knowledge and attention to detail required in today's real estate transaction, underscoring the importance of having help and guidance from someone who fully understands the process - a REALTOR®.

Pre-Listing Activities

1 Make appointment with seller for listing presentation

2 Send seller a written or e-mail confirmation of listing appointment and call to confirm

3 Review pre-appointment questions

4 Research all comparable currently listed properties

5 Research sales activity for past 18 months from MLS and public records databases

6 Research "Average Days on Market" for this property of this type, price range and location

7 Download and review property tax roll information

8 Prepare "Comparable Market Analysis" (CMA) to establish fair market value

9 Obtain copy of subdivision plat/complex lay-out

10 Research property's ownership & deed type

11 Research property's public record information for lot size & dimensions

12 Research and verify legal description

13 Research property's land use coding and deed restrictions

14 Research property's current use and zoning

15 Verify legal names of owner(s) in county's public property records

16 Prepare listing presentation package with above materials and HomeTrack™ information

17 Perform exterior "Curb Appeal Assessment" of subject property

18 Compile and assemble formal file on property

19 Confirm current public schools and explain impact of schools on market value

20 Review listing appointment checklist to ensure all steps and actions have been completed


Listing Appointment Presentation


21 Give seller an overview of current market conditions and projections

22 Review agent's and company's credentials and accomplishments in the market

23 Present company's profile and position or "niche" in the marketplace

24 Present CMA Results To Seller, including Comparables, Solds, Current Listings & Expireds

25 Offer pricing strategy based on professional judgment and interpretation of current market conditions

26 Discuss Goals With Seller To Market Effectively

27 Explain market power and benefits of Multiple Listing Service

28 Explain market power of web marketing, IDX and

29 Explain the work the brokerage and agent do "behind the scenes" and agent's availability on weekends

30 Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers

31 Present and discuss strategic master marketing plan

32 Explain different agency relationships and determine seller's preference

33 Review and explain all clauses in Listing Contract & Addendum and obtain seller's signature

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Code of Ethics and Standards of Practice

All REALTORS® must abide by The National Association of REALTORS© Code of Ethics and Standards of Practice which outlines duties that REALTORS® have to clients and customers, the public, and other REALTORS®.

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National Association of REALTORS® Code of Ethics and Standards of Practice

File An Ethics Complaint - Click Here

Ethics Citation Program - Click Here

Illinois REALTORS® Dispute Resolution Help Line

While the Code of Ethics establishes obligations that may be higher than those mandated by law, in any instance where the Code of Ethics and the law conflict, the obligations of the law must take precedence.



Click on the graphic below to get all of the information you need.

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For specific information on getting your license in the State of Illinois

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U.S. military veterans may request GI Bill benefits for real estate pre-license classes



A Guide to Buying and Selling a Home

Like finding the right house, selecting a REALTOR® you can trust and comfortably work with is paramount. Just as you wouldn't be casual in the selection of your doctor or your attorney, you shouldn't take the selection of your REALTOR® lightly. Indeed, the best way to find such a professional is through recommendations from family and friends. Of course, you should interview several REALTORS® before you choose one. If you're selling your home, you should ask the candidates how they plan to market your home, what pricing advice they can offer, and what other suggestions they can provide to further enhance the desirability of your home.

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